LIVE UP: Love.Protect.Respect. is the Caribbean's first media-led campaign on HIV/AIDS. Developed by the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP), a coalition of more than 50 leading television and radio broadcasters representing 23 nations, the campaign seeks to inspire and empower people across the region, especially youth, to help stem the spread of the disease and reduce stigma and discrimination against people living with HIV/AIDS. LIVE UP inspires individual action- to do what is within YOUR power to help stem the spread of HIV/AIDS in the Caribbean. To Love, Protect and Respect.

The Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) and its corresponding LIVE UP campaign are designed to enable mutual respect for all people including and especially persons living with HIV and AIDS. The CBMP does not support stigma and discrimination of any sort. Our goal is to allow a diversity of views to be discussed openly but always with respect. Contributions that are disrespectful to any individual or group will be removed from what is intended to be an enabling environment to provide us with an opportunity to redouble our efforts to change this stigma and discrimination. Any offensive, judgmental or disrespectful contributions do not reflect the views of and are not supported by the CBMP.