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| LIVE UP and World Cup Cricket: The International Cricket Council has partnered with UNICEF, UNAIDS, and the Caribbean Broadcast Media Partnership on HIV/AIDS to bring the issue of HIV/AIDS to the forefront of the 2007 Cricket World Cup being held in the West Indies. The partnership will infuse messaging into Opening Ceremonies, PSAs, match programmes, and stadium signage. Learn more about the games and the Partnership here: www.cricketworldcup.com |
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Watch the LIVE UP TV Spot: "It's Cricket, It's Life" | |
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Watch the Cricket Partnership TV Spot: "Unite for Children. Unite against AIDS ICC Cricket World Cup 2007" | |
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