LIVE UP - What's Up Now

Saturday, December 1, 2007 is World AIDS Day.

World AIDS Day was originally organized by UNAIDS, who chose the theme after consultation with other organizations. In 2005 UNAIDS handed over responsibility for World AIDS Day to an independent organization known as The World AIDS Campaign (WAC).

The WAC's slogan for their work is "Stop AIDS: Keep the Promise". This is an appeal to governments, policy makers and regional health authorities to ensure that they meet the many targets that have been set in the fight against HIV and AIDS, and especially the promise of universal access to HIV treatment, care, support and prevention services by 2010. This campaign will run until 2010, with a related theme chosen for World AIDS Day each year.

The 2007 theme, "leadership", highlights the need for innovation, vision and perseverance in the face of the AIDS challenge. The campaign calls on all sectors of society such as families, communities and civil society organizations - rather than just governments - to take the initiative and provide leadership on AIDS.

What Can You Do This World AIDS Day?
LIVE UP: Love. Protect. Respect.

Learn more about HIV/AIDS in the Caribbean

LIVE UP has a lot going on this World AIDS Day. CHECK it out!

New LIVE UP TV and Radio Ads "Jam Session":
Check out new TV and Radio ads from LIVE UP. The ads "Jam Session" promote different ways you can LIVE UP in your own life: Speak UP, Take Action and Learn More about HIV/AIDS.

Live UP The Show
LIVE UP: The Show, is a new regional magazine program produced by the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) in collaboration with the Caribbean Media Corporation. This new rights-free program takes a fresh and unique look at HIV/AIDS in the Caribbean and empowers viewers to help stem the spread of the disease by “LIVING UP” in their own lives. With each episode, three CBMP broadcasters contribute segments to share the experience of countries across the region.

Tanya Stephens LIVES UP
Tanya Stephens makes a special guest appearance on LIVE UP: The Show

What do LIVE UP and Text Messaging have to do with each other? Learn More!
As the Caribbean recognizes World AIDS Day (December 1) 2007, Digicel has partnered with the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) to launch a new free-of-charge service to connect customers across 16 of its Caribbean markets to local HIV/AIDS resources via text messaging. The new service enables Digicel customers across the Caribbean to quickly and easily receive information on their mobile phones about local HIV/AIDS clinics, testing centers, and other resources using SMS technology as follows:

In Jamaica: Text LIVEUP to 444-INFO (4636) on your Digicel mobile.
In Haiti: Envoyez un message texte avec le mot ANNVIV à INFO (4636) à partir de votre téléphone mobile Digicel
In Anguilla, Antigua & Barbuda, Barbados, Bermuda, Dominica, Grenada, Guyana, St. Kitts, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago, Turks & Caicos, and Curacao: Text LIVEUP to INFO (4636) on your Digicel mobile.