January 2004 UN Secretary General, Kofi Annan, launches the Global Media AIDS Initiative, engaging the media industry globally in the fight against HIV/ AIDS.
May 2006 30 of the Caribbean's top broadcast executives, representing 20 countries, convene in Barbados at the Caribbean Broadcast Media Leaders Summit on HIV/AIDS. They form the Caribbean Broadcast Media Partnership (CBMP) on HIV/AIDS.
June-December 2006 HIV/AIDS-related programming is sent out to CBMP members who have committed 12 minutes of air time per day to broadcast this content.
June 2007 TV and Radio Summit held for CBMP members in Montego Bay, Jamaica.
March 2007 LIVE UP campaign launches!
Stay tuned: New LIVE UP TV Show Coming this Summer!
August 2007 CBMP Annual Executive Meeting Held in St. Kitts