With its extensive reach and influence, YOU as media professionals play an important role in stopping the spread of HIV. By informing the public and talking openly about HIV, the media can prevent new infections and reduce stigma against people living with the disease. AIDS is a leading cause of death among 15-44 year-olds in the Caribbean yet it's completely preventable. Gaps in public awareness and knowledge about HIV continue to exist across the Caribbean. As media professionals YOU can use your creative talent to integrate powerful HIV themes into your TV and radio programming.