LIVE UP: Love. Protect. Respect. is the Caribbean's first media-led campaign on HIV. Developed by the Caribbean Broadcast Media Partnership on HIV (CBMP), a coalition of more than 92 leading television and radio broadcasters representing over 24 nations, the campaign seeks to inspire and empower people across the region, especially youth, to help stem the spread of the disease and reduce stigma and discrimination against people living with HIV. LIVE UP inspires individual action--and as media leaders YOU can do what is within YOUR power to help stem the spread of HIV in the Caribbean.
As media professionals, YOU have the unique power to LIVE UP by helping to inspire your local community to LIVE UP as well. Whether you work for a TV or Radio company - or even a print/magazine, every song you play, every ad you air, every article you write, influences your audience. Integrate the LIVE UP campaign into your every-day work and help spread the campaign message. Love. Protect. Respect.