Young adults and youth are an important part of the market for many businesses around the world, but with a younger generation brings some issues such as how best to engage with them. A lot has changed since the invention of the Internet and since the popularity of the smartphone has increased, the way in which people engage with brands is really different. For those teens and young adults who have grown up in a world with the internet and gadgets since they were really young, it is just second nature for them to be online. Their online interactions affect their spending and buying decisions. If your market is made up of young people, then you have to use the Internet and a social presence to your advantage to increase business. Without a solid online presence, you could be missing out on clients, sales and profits.
How to Connect Better With Your Younger Audience
If you’re from a different generation, a time before the Internet, you may struggle a little to understand best how to engage with young adults. There are a few things that are essential for a comprehensive online presence, such as a functioning and modern website with contact information and a Facebook page. The younger generation expects this from any well established company and if they do not find these things, they will perhaps look for a company with a stronger online presence. There are other social media channels you can consider, such as Twitter, Instagram, Pinterest, Snapchat and the list goes on. The type of media channels you choose to focus on will depend on what kind of business you have and what kind of products or services you offer.
Online retailer 4imprint has made a quick, helpful and engaging video to help you better understand the ways in which young adults connect with brands online and what it means for them.