DIY SEO: Is It Worth It? DIY SEO: Is It Worth It?
If you are an online business of any kind, you should already know how important it is to rank high in the search engines. Search engine optimization – or SEO – is critical to your abilities to achieve higher rankings. But, while a technical subject, it’s one that many people believe they can do themselves.
However, given that SEO can have such a significant impact on your business, is this a route you should go down? I thought I would take a look at some of the reasons why the DIY approach might not be to your advantage.
First of all, the SEO world is awash with myths and misconceptions, and it is easy for anyone without experience to fall into a trap. Google ‘SEO myths’ and there are almost a million results, which tells you there is a lot of misinformation out there. So, while it is possible to use online info to DIY your SEO, how can you be sure you are doing the right thing?
SEO is not rocket science. But it is a slow practice that will eat up a significant number of hours in your week. You can learn how to use SEO to your advantage, but even getting the basics right could take you months. Plus, it’s an ever-changing world, so you will need to ensure you are bang up to date with the latest developments. It might be news on the latest poogle penguin update, or it could be a trend towards a new technique. Either way, you have to stay on top of developments, or you risk being left behind. Assuming you have a lot of other tasks to complete in your business, you have to ask – do you have the time to commit?
Minor mistakes, major issues
SEO is one of those things where the slightest little mistake can have a severe impact. In simple terms, if you are not an expert already, there is an excellent chance you will get something wrong. The implications are that you could hurt your business, and struggle to locate and repair the damage.
Tools of the trade
There are many different SEO tools out there that you will need to perfect your search game. Some might be free, while others can be extraordinarily expensive. Unless you are prepared to invest in tools as well as time, your SEO campaigns are likely to fail. When you outsource your SEO, however, you won’t have to make such an investment. Plus, you get instant expertise in the systems and tools you need. Again, it will save you a lot of time – and plenty of money in the long run.
Return on investment
Spending money on SEO should not be an expense – it’s a business investment. Working with experienced SEO experts will improve the return on your investment in both time and money.
As you can see, even if you have expertise in SEO, it can be worth finding a partner to take over from you. If there are other areas in your business that you can focus on, it should be beneficial to avoid the DIY route. Let us know your thoughts in the comments section below!