File Under Fail – Deadly Mistakes That are Hurting Your Company
Stop making the basic errors and mistakes that all the other small business owners are making. These are things that are destroying and restricting your company from success. Here are just some of the deadly mistakes that are hurting your small business, and that you need to cut out immediately.
Ignoring Your Website
If there’s one piece of advice you take away from this, make sure you never ignore your website. This is the guaranteed way of steering your company towards failure. The website is one of the most important components of a business. Did you know that around half of small businesses claim not to have a website because it isn’t relevant to their business? That’s like saying you don’t communicate with customers because it’s not relevant! A website is hugely important, and you need to start looking as a website as a service. It provides such importance to your company, that you need to bring in people who can make sure you have an awesome one.
Having a Poor Logo
Do you understand how important your logo is as a business? This is going to be emblazoned on all your products and proudly displayed a throughout your marketing. And, if you get it wrong you’re going to suffer as a result. A poorly designed logo sticks out like a sore thumb, and you need to make sure yours isn’t badly designed. There are a lot of helpful hints for creating an awesome business logo, and you have to think about your company. Can you capture the essence of your business and its philosophy in the logo? All the best business logos out there manage to accomplish this.
Not Listening to Customers
The worst thing you can do as a business is to ignore the feedback your customers give you. You need to be a business that gives your clients what they want. And the way to do that is to make sure you pay attention to their feedback. It’s easy to think that you know best and that you should be the one to inform the direction of the company. And this is true to an extent, but you still need to make sure you don’t ignore your customers. They may not always know best, but they know what they like, and it’s up to you to make sure you provide that.
Too Many Meetings
See many people think meetings are the essence of business. They are the kinds of business owners who believe in holding a meeting about everything. Honestly, you need to try to curb your impulse to hold meetings. They may seem like a positive thing, but they can actually have a very negative effect. See, meetings tend to distract people from their workflow, and often will aggravate your workers even more. Furthermore, $37 billion is wasted every year in the US due to unnecessary meetings! You only need one meeting every month or so to see how all departments are getting on. Having too many is a waste of time, and can negatively impact on the company.
It’s so easy to make mistakes when you run a business these days. There is so much you need to think about and sort out, and it’s not easy to get everything right. But, you have to try to avoid the serious mistakes. The ones that are killing your business slowly. And once you know what they are it’s a lot easier to actually avoid them on a daily basis.