How to Best Promote Your Website to Increase Traffic
It’s exciting to set up your own website and examine the analytics. You don’t know if a dozen or hundreds of people will visit your site. As you look at your website’s traffic each day, however, you might be concerned about the results. The traffic you anticipated just isn’t there. In the competitive world of the Internet, you need to be actively involved with your website’s marketing. There are too many sites in the world for you to remain passive. Take an actionable approach, and promote your best website with a few simple concepts.
Use Social Media
Create a Twitter feed, Instagram account and Facebook group for your website. These three particular social media accounts will help your customers find you and remain loyal throughout the years. Facebook groups allow users to “like” your company. As a result, your posts will be integrated into their feeds. If you post an item each day, your customers are constantly reminded of your product or service. Post photos of your brand through Instagram, and write short statements on Twitter. When you’re a familiar name to your followers, they’ll immediately think of you when they need to buy an item.
Adopt Keyword Phrases, Not Words
You’ve been told to use specific keywords across your website, but this practice must go a step further. Incorporate keyword phrases as well. Ask yourself which phrases you would type into a search engine if you’re looking for your product. When you put yourself in the shoes of the consumer, keyword phrases will naturally flow from your mind. With phrases added naturally into your website’s text, search engines will rank you higher with increased traffic as a side effect.
Email Newsletters With Blog Links
If you don’t think your email newsletter is very effective, enhance it with blog links. Your customers may scan the newsletter as it enters their email inbox, but they’ll be more inclined to click on it and read further when there’s helpful blog links. Those links take them to your website where they can explore your brand even further. With one simple change to the newsletter, you’ve significantly increased your website traffic. Don’t add too many blog links to each newsletter, however. One or two links should be the maximum number in each email. Your customers will be too overwhelmed with information if there’s an excessive number of links to follow.
When you actively contribute to your website with new blogs, search engines notice the activity. In response, they’ll rank you higher on the search pages. Your loyal customers also see the blogs, and they feel encouraged to read them. An active blogging account means you have a passion for your brand and the customers. More people will read the information, and you’ll have increased website traffic. Keep your blog subjects centered around your business, but don’t make each entry a sales pitch. Informational blogs are always appreciated by consumers.
Be a Contributor
Don’t treat your website as an island. You need to branch out to other websites and create a network of colleagues. You might ask an associated website if you can contribute a blog once a month. As a guest blogger on another website, you reach an entirely new group of potential customers. They can read your blog and visit your website afterward. Increased traffic is practically guaranteed with this strategy. Only create guest blogs on one or two different websites, however. You don’t want to overextend yourself and contribute to too many websites. Running your own website must still remain as your focus.
Remember to Link
As you create your website and guest blog, don’t forget to link out to various associated websites. Connecting your website with other ones is an important part of driving traffic to your brand. Search engines take note of websites that are linked or connected to other pages. In fact, more links means that you’re ranked higher on the search engine’s pages. Use several links on each one of your website’s pages, and you’ll notice your traffic increasing at a steady pace. People want easy answers to their needs, and links create a shortcut to rapid answers and subsequent purchases.
One of the best ways to drive traffic to your site is creating helpful videos. Go on YouTube and form a brand-new channel. Offer helpful tips, solutions and explanations of products and services in your industry. When people see a face with a name, it makes the brand even more personalized. Consumers will associate your smiling face with a great product. As a result, they’ll click on your website and purchase an item. Use your social media outlets to advertise new videos posted each week or month. The effort you put into the videos will be reflected in more sales across your website.
Ask and Answer Questions
One of the main purposes of the Internet is instant gratification. You can see a product or service and purchase it with one click of the computer mouse. However, consumers are more critical today of their purchasing decisions as a result of the wide variety of online items. If a consumer asks you a question through your website, social media or other platform, answer it as quickly as possible. Constant communication usually results in a sale with possible brand loyalty in the future.
Share and Swap with Colleagues Online
It’s not just you who is struggling with website traffic anomalies. Your online colleagues are probably dealing with the same issues. Talk to your colleagues about different traffic strategies and work together on advertising ideas. Allow a colleague to advertise on your website while you do the same on his or her site. This advertising swap gives both websites exposure to potential new clients.
If you’re unsure about your analytics and what they mean for your business, contact a computer professional. These experts can analyze and explain your analytics in simple terms. When you know the rhythms of your best website, you can enhance it even more and see progress occurring each day.