Quick Fire Lessons For Better Business Blogging
Is your business blog lacking in that little something special? Are you failing to attract the right levels of attention, or struggling to gain traction and build up an engaged readership? If so, you might benefit by reading the following quick fire tips that might help you get the attention that you need to enjoy a successful blog. Let’s take a closer look at some of your options, and the areas of your blog that might not be working properly for you. Read on to find out more.
Look more professional
Many businesses start blogging on the wrong platforms – and external blogging platform, for example – because they are cheap, simple, and easy. The trouble is, people are more aware of the factors that make up a professional blog these days, so you will need to put a little extra effort in. Try using something like WordPress and integrating it to your website, for a start. It is an exceptional product, used successfully and by many major businesses, and there are even web hosts that specialize in WordPress. There is a lot you can do on there, from building out your blog through to adding SEO tools and Google Analytics that will help you track your progress in fine detail.
Go easy on the eye
Visual clutter is not appealing to the eye, and people who land on your blog and see widgets, gadgets, and too much information will run away pretty fast. Make sure your blog is laid out professionally, avoid covering too many subjects, and ensure that no one who visits your site will be confused about what you are trying to do. Less is more when it comes to presenting a website – so keep things clean, neat, and simple.
Focus on building your business
Every blog post you create has to have a valid business reason to exist. A lot of business owners know they need a blog platform, but end up spending all their time introducing content – much of which is pointless, needless, and completely unnecessary. Never forget that your blog is just a part of your business, not necessarily the main focus. Ensure that your posts engage those people that have an interest in your company, service, or product, and use it as a funnel to turn readers into buyers.
Focus on your ideal client’s problems
All your blog posts should be laser-focused on the needs of your ideal audience. What are their pain points and challenges, and how can you help them? You don’t necessarily have to use your own products and services as examples of a solution, although there will be suitable times for going down this route. But you should be presenting yourself as an industry expert, building up your authority, and answering the fundamental questions and issues that your ideal customer is asking.
Stop focusing on keywords
Finally, there is no denying that keywords are important to use for SEO purposes. But if you are creating blog posts that are stuffed full of them in an attempt to appeal to the search engines, how will it look to the reader? Successful blogs always write for humans, not search engines, and use keywords as idea starters rather than subject matters.