SEO for YouTube: Effective Strategies and Best Practices
YouTube is undoubtedly one of the most popular social media platforms in the world. Founded in 2005, YouTube hosts more than 2 billion viewers across the globe.
If you’re aspiring to be a YouTuber, the good news is that the barrier of entry isn’t too difficult. The major challenge is getting your content found by your target audience.
To increase your exposure, you’ll need to rely on YouTube SEO tools to get the job done. In this article, we’ll discuss everything you need to know about SEO for YouTube and how you can get started.
What is YouTube SEO?
If you’re wondering what is SEO on YouTube, you’ll be pleased to know it’s not that much different from SEO on search engines like Google and Bing. Search engine optimization is the process of improving one’s online position on a search engine.
Generally speaking, the goal of any SEO campaign is to rank higher for keywords that potential customers are using. This way, a website will receive maximum exposure.
On YouTube, the same principle applies. YouTube is both a social media platform and a search engine. People use YouTube to find the content they want to watch.
Therefore, you can conduct an SEO campaign on YouTube the same way you would on Google or Bing. Click here for more information about YouTube SEO.
Helpful YouTube SEO Tips
While YouTube is a search engine, its focus is much different than Google. People using YouTube want to watch entertaining or informative videos. On Google, people can search for keywords if they want to buy or learn about something.
With that said, here are some effective YouTube strategies to help you promote your channel:
Use the Search Bar Autocomplete Feature
You may be wondering, “how do I know what type of content to create on YouTube?” The answer is simpler than you think. Much like Google, YouTube has a search bar that uses an autocomplete feature.
This feature is powered by machine learning and artificial intelligence (AI) to predict the keyword you’ll use. The good news is that you can use this feature to get a glimpse of the keywords that are popular on the platform.
To take advantage of this feature, search for a broad topic and create a list of related keywords.
Master Your Video Titles
Your video title is the top driver of its click-through rate (CTR). When people see captivating titles, they’ll click more often than not.
If you want to gain an advantage over the competing videos on YouTube, use hyperbole to create compelling headlines.
Add Tags to Your Video
Tags may not be a major ranking factor on Google anymore, but they still matter on YouTube. Tags are used to pair your content to relevant topics people are searching for. Therefore, use at least three relevant tags when creating your video.
Learn More About SEO for YouTube
As you can see, mastering SEO for YouTube is much simpler than Google campaigns. Overall, you should request YouTube SEO services to bring more awareness to your campaign.
With that said, do you want to learn more helpful technology tips? If so, check our blog for more great articles.