The Best Ways to Deal with Business Competition
Whether you’re running a business or providing a service on a freelance basis, you need to be aware of the competition that you’ll have to face. Fortunately, there are a bunch of things you can do to make sure you stand head and shoulders above that competition. Here are some of the essential things you need to consider!
Be more qualified
Let’s say you’re a freelance accountant or financial consultant. There are a lot of things that will make you look better than the competition, but not all of these aspects will be in your control. For example, your previous client list will help impress, but you don’t really have that much control over who chooses to work with you. (You may want to consider being more selective about who you work with, though!) Something you do have control over is academic qualifications, which can give you a massive boost. Look into something like MSc accounting and finance online; this can help you stand out.
Keep an eye on them
You need to be aware of what your competitors are actually doing – otherwise, you’re going to get a bit lost when it comes to deciding on a strategy that will beat them! This doesn’t just mean that you should keep an eye on them through social media and business news resources. You can use online tools to keep track of their website content, SEO, and a bunch of other metrics. Getting this sort of data will allow you to better tailor your own website and digital marketing in order to best them at their own game.
Create better content
The content of your website needs to be fresh, incisive, informative, and witty. This is absolutely key; so many businesses create content that basically doesn’t amount to anything other than fluff with which to stuff their website. Don’t skimp out when it comes to content creation. Consider hiring writers with great portfolios to ensure your content brings all the boys to the yard. And the girls, of course.
Know more powerful people
Networking is an essential part of running any business. While the old saying that it’s not what you know but who you know is a bit of an exaggeration, there’s no doubt that who you know is very important. Get networking to build strong connections with influential people within your industry. The closer you are to these sorts of people, the more prestige you’ll have, which will make you look a lot more trustworthy and reliable than your competition. After all, those influencers often have to be careful about who they connect with, so it can be a massive boost to your strategy.
Beat them in search results
This ties into the content suggestion somewhat, because strong content will help you appear prominently when it comes to search results. And the importance of this should not be underestimated; a business that appears before you in the Google search results page will probably be assumed to be more trustworthy, even if people don’t quite understand the metrics behind the whole thing. Ensure your digital marketing is on point, especially where search engine optimization in concerned.