The Customer Conundrum: Making The Most Of Your Outreach
For a lot of small businesses, communicating with customers can be a difficult ordeal. Having the time to respond the comments, emails, and phone calls can be a challenge. And, trying to make your outreach look as good as possible is hard, too. Thankfully, all you need is a little helping hand. For the most part, reaching out to customers is easy. You just need a few professional tricks up your sleeve. To help you out, this post will go through some easy things to try.
Whenever you sell a product through your website, you have a great opportunity to sign the customer up for your newsletter. Most companies have a newsletter that goes out on a regular basis to show customers deals and interesting products. Doing this is a great way to make people aware of your business. And, it will almost guarantee repeat custom. This sort of technique is used by most companies, from the biggest to the smallest.
You always have to ask if a customer wants to sign up. But, most won’t even bother reading the question you give them. And, a lot of people like getting these emails. When you’re ready to create an email to send out, you need to go further than your standard email. Having an email that is just text will make it look very unprofessional. This means that you have to spice it up a little with a HTML template. These templates allow you to create beautiful emails in a similar way to making a website. Loads of premade templates exist, which you can edit and change to meet your needs. Read a couple of guides before starting out, and it will be much easier.
Your template should be designed to replicate your website, as much as possible. This will make the newsletter feel branded and professional. In big blocks of text, you should use emojis and special characters to make it sparkle. Finding symbols that can be integrated with text is easy, just have a look at some sites like this http://www.copypastecharacter.com/alphabetical-order. As well as symbols, your emails should also have images. If you have products in the newsletter, include images of them. People will likely only scan through your emails. So, it’s a good idea to make sure that you include images that will draw the eyes.
Along with you emails, you can also reach out to your customers through social media. With over ten million users on Facebook alone, social media is the best place to go for some free advertising. The biggest key to social media is consistency; you should put out quality content on a regular basis. This will draw in more viewers, and will help your rankings when it comes to trending lists and timelines. Posting regular interesting content will also improve your chances that people will share your posts. When people share a post, it has the chance to be seen by all of their friends/followers.
Social media posts can be approached with a similar attitude to emails. They should always represent your website in their appearance. And, they should be very high quality. You can treat it like an advert, as you make them. Use images that you own of your products to create beautiful ads. Avoid having more than one image in an advert. And, make sure that the image you use fills the whole background. Otherwise, it will just look a little bad. It is easy to tell how successful your social media outreach is by the amount of likes, comments, shares, and followers that you get.
Of course, making a couple of posts a week will be a challenge. It takes a surprising amount of time to create and submit content for social media. It’s wise to try and plan ahead. If you create all of your content for a month in one day, you’ll be able to use a scheduler. This will mean that you don’t have to touch your social media again for a month, other than to reply to comments and messages. This will make it much easier to maintain consistency, too, because you’ll be making all of the posts at the same time.
Hopefully, this will inspire you to start working on the outreach side of your business. Ignoring these methods can be the death of a business. But, using them well will nearly always see success. Once you’re set up and ready to go, it’s just a case of putting in a little work once in awhile.