Grab These Opportunities To Make Your Brand Memorable
Every business owner wishes there was a lot more positive hype around their brand. They want their company name to become a buzzword, and their logo to appear on clothing, everyday items, and more. All of this is possible if you build your brand up using a range of strategies to keep it in the public eye. It takes a lot of work and time to achieve this. So what are you waiting for?
Endless promotions might keep your brand in the papers, on the TV and all over the internet. The trouble is, it can grow tiring, and it reduces the impact of your offer if it is always available. The promotions you run need to be spaced apart and relevant to the time they’re released. As an alternative, use the media to increase brand awareness. Publish articles, offer industry insights in interviews, and push out the odd positioning campaign instead.
If you want your logo to appear everywhere, then start creating the merchandise you want people to have. Promotional merchandise can be ordered in any format bearing your logo and your slogan. You can add a web address or even a phone number. Choose from coffee mugs to portable power banks. It’s best to pick items you know your key demographic will be interested in. Now all you have to do is get them out there. Events, competitions, or simply selling them can get them out there. These objects shouldn’t be disposable if you want them to be used long term. It keeps your brand in mind for longer.
Of course, a big part of the brand is the company owner. You need to build up your credibility to make more of your brand’s credibility. Establish yourself as a subject matter expert and help journalists out with quotes and story ideas. Don’t forget to push out PR pieces on a regular basis, but make sure they’re topical and relevant to the publication. Write a book or release a white paper or two to provide fresh insight into your industry.
Many businesses, like Google and Yahoo, have offices that are unique. They promote fun as well as rest and relaxation. Obviously, this attracts a particular demographic when it comes to hiring as well. Most importantly, it is a talking point. People know about it, and that culture is readily associated with your brand. Make something of your office space. Build a business that people want to talk about. Give them something they want to be a part of.
Meeting your customers is essential if you want your brand to grow. Experiences are really important for all of us, so try to make that event memorable. Offer something innovative and unique for them to be excited about. Make sure there are plenty of photo opportunities too and set up a hashtag so they can be readily shared. All of this generates more hype and more desire to become a part of your brand. How do you share your brand?